Minea art glass shines, and the Construction Expo

2022-07-22
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Home hotline reported that from July 8 to 11, 2016, minera made a wonderful appearance at the 18th Guangzhou Construction Expo, attracting many dealers to gather around for consultation and cooperation

home hotline reported that from July 8 to 11, 2016, minera made a wonderful appearance at the 18th Guangzhou Construction Expo, attracting many dealers to gather around for consultation and cooperation. In an exclusive interview with Huiya information home hotline reporter, zhaodeqiang, manager of the Investment Promotion Department of minerea, said that minerea's design concept comes from the essence of European artistic thought and adheres to the integration of traditional aesthetics and fashion exploration, which is flexible and changeable. What minera pursues is the most exquisite taste of artistic life. We use perfect design to express the artistic charm of minera brand

on site interview guest: zhaodeqiang, manager of the Investment Promotion Department of Guangdong Jiangmen Huanying Industrial Co., Ltd. (minera)

Home hotline: Hello, manager Zhao, can you briefly introduce your company's participation in this Construction Expo

manager Zhao: minera focuses on custom art glass background. In this exhibition, we brought a series of background wall works, as well as fresh and unique artistic glass partition new products, including European and American, Chinese, simple, mixed and matched styles. These artistic glass works can be matched with furniture and soft decoration products, and the glass background wall and partition can also become a perfect match

home hotline: minera's name sounds romantic. What is your company's concept and expectation of minera

manager Zhao: the name minea itself represents art and aesthetics. Minea's design concept comes from the essence of European artistic thought, and adheres to the integration of traditional aesthetics and fashion exploration, which is flexible and changeable. What minera pursues is the most exquisite taste of artistic life. We use perfect design to express the artistic charm of minera brand

home hotline: we saw the advertisement released by minera on site. Then, what is the meaning of your company's advertisement

manager Zhao: at this China Construction Expo, we not only released the advertising language of minera, but also released the promotional film of minera brand, which is also a highlight of the whole industry! The slogan "creating a new culture of leading glass" in minera's advertisement is the best interpretation of our commitment to building glass art and leading art life culture

we always believe that products will be copied, and only culture and spirit are unique. We adhere to the "spirit of ingenuity" to create pleasing works, integrate European design with Chinese culture, and bring consumers more than expected enjoyment of home life

"culture" is the most attractive part of miniya art. We hope to form our own core competitiveness in the industry through the creation of a new art culture. At the same time, we also hope to drive the art glass industry to take the development path of standardization, quality and branding

home hotline: we see that your company attaches importance to product culture. Next, please talk about your views on the brand construction of minera

manager Zhao: build a brand culture and a cultural brand. We attach great importance to the construction of minera brand. Minea is positioning itself as a high-end art brand. We are not producing products, but carrying out a great artistic creation and leading a cultural trend

we hope to improve the brand value of minera through our own efforts and compete with other brands in value. Because there is no future for price competition, only by constantly raising the brand, giving consumers more value-added, and letting them recognize the value of our brand, this is the long-term plan

home hotline: "customization" is the hottest word in the home industry. Do you also tell us about the charm of minia customization

manager Zhao: the biggest feature of minera is that we are truly artistic customization, and the pattern, size and style can be customized. Minea's unique personalized professional customization allows you to enjoy unique artistic achievements, achieve the works of art and precious collections you dream of, and improve the quality of life. All products of minera have passed the EU CE certification and meet the EU SVHC environmental protection standards. This is also the guarantee of everyone's quality of life

home hotline: what kind of plan does your company have in terms of channel construction? Is it convenient to tell us

manager Zhao: in terms of national channel construction, we will segment, optimize and improve the secondary and tertiary markets according to the actual situation of each market and the company's development plan. First of all, we should attract distribution customers who have a sense of art appreciation and love the art industry to cooperate. Our requirements for distribution customers are "like-minded", not more, but more refined, so as to ensure the authenticity and appreciation value of minera's art, put an end to price war, and ensure distribution revenue

at the same time, the development of third and fourth tier cities is also very good, with large market capacity and potential. We are still optimistic about this market, because the consumer groups in this area are also very willing to contact new things. We have developed a series of art works that cater to this market

home hotline: in the future, what development plans does minea have? Can you tell us

manager Zhao: as the saying goes, "sharpening the knife does not make mistakes in cutting firewood". We do not hesitate to spend a lot of effort to precipitate the quality and connotation of art, share the artistic achievements with consumers with a heart to heart attitude, and make everyone fall in love with the minea brand. So far, we have completed the talent echelon construction of art creation and the inheritance mechanism construction of handicrafts to ensure that we can meet the growing demand for orders and ensure the diversification of customized art and the punctuality of delivery. The development of minera will enter the new normal mode, and take innovation as the driving force for the long-term development of the brand, realize the innovation of art research and development, marketing mode and channel construction, and detonate the experience tide and consumption trend of glass art

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